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The Only Constant is Change – Technology, Political Communication, and Innovation Over Time - Oxford Scholarship Online
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The Only Constant is Change: Technology, Political Communication, and Innovation Over Time

Ben Epstein


The Only Constant Is Change presents and tests the political communication cycle (PCC), a model describing how political actors and organizations make decisions about if, how, and when to innovate their political communication practices. Generally speaking, political communication goals have remained largely stable over time, but the strategies used to accomplish these goals have changed a great deal. The PCC describes the recurring process of political communication innovation through American political history. This model incorporates the technological, political, and behavioral factors infl ... More

Keywords: political communication cycle, innovation, American political development, media and politics, information and communications technology (ICT), newspapers, radio, television, internet

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780190698980
Published to Oxford Scholarship Online: April 2018 DOI:10.1093/oso/9780190698980.001.0001


Affiliations are at time of print publication.

Ben Epstein, author
Assistant Professor of Political Science, DePaul University