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Global Social Media DesignBridging Differences Across Cultures$
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Huatong Sun

Print publication date: 2020

Print ISBN-13: 9780190845582

Published to Oxford Scholarship Online: January 2020

DOI: 10.1093/oso/9780190845582.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 24 June 2022

Reshaping Crossroads Into a Design Square

Reshaping Crossroads Into a Design Square

(p.188) Chapter 7 Reshaping Crossroads Into a Design Square
Global Social Media Design

Huatong Sun

Oxford University Press

The concluding chapter summarizes the culturally localized user engagement and empowerment (CLUE2) approach and calls for reshaping the crossroads of global social media design into a design square where a spectrum of thoughts, design traditions, discursive conventions, and epistemological orders converge and interact to spark new ideas. This chapter consists of two parts. The first part reviews the three keywords of the CLUE2 approach—discursive affordances, technological genres, and local uptakes—and discusses how they serve as an agent for change and transformation in routinized everyday practices on a global cultural circuit. The second part highlights three design and research heuristics for this critical, global approach: articulating practice-based human–technology relations, piecing together fragmented experiences into global processes, and enabling and engaging cultural differences out of positionality and reflexivity. This critical social practice view of the CLUE2 approach links design and innovation on the global cultural circuit and promotes a relational view of design, contributing to an uprising school for a relational approach of design that comes from multiple disciplines.

Keywords:   affordance, genre, uptakes, global, social practice, cultural difference, positionality, reflexivity, CLUE2, relational

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