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Global Social Media Design – Bridging Differences Across Cultures - Oxford Scholarship Online
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Global Social Media Design: Bridging Differences Across Cultures

Huatong Sun


Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practices theories and transnational fieldwork and articulates a critical design approach. The culturally localized user engagement and empowerment (CLUE2, or ... More

Keywords: social media, global design, differences, cross-cultural design, critical design, practice, affordance, genre, uptake, culturally sustaining design

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780190845582
Published to Oxford Scholarship Online: January 2020 DOI:10.1093/oso/9780190845582.001.0001


Affiliations are at time of print publication.

Huatong Sun, author
Associate Professor, School of Interdisciplinary Arts & Sciences, University of Washington Tacoma