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Cracks in the Ivory TowerThe Moral Mess of Higher Education$
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Jason Brennan and Phillip Magness

Print publication date: 2019

Print ISBN-13: 9780190846282

Published to Oxford Scholarship Online: April 2019

DOI: 10.1093/oso/9780190846282.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 July 2021

Why Most Academic Advertising Is Immoral Bullshit

Why Most Academic Advertising Is Immoral Bullshit

Chapter:
(p.46) 3 Why Most Academic Advertising Is Immoral Bullshit
Source:
Cracks in the Ivory Tower
Author(s):

Jason Brennan

Phillip Magness

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190846282.003.0003

This chapter criticizes how universities and colleges market themselves to potential students. In particular, it examines how they promise (or at least strongly insinuate) that they will transform students, teach them to think, and turn them into leaders. The problem is that very little evidence exists that universities succeed in doing any of these things. Thus, universities engage in, if not quite false advertising, what might instead be called negligent advertising. They are not exactly lying, but selling snake oil. There is no proof that universities deliver, or are capable of making good, on most of their promises. Universities do not just engage in unethical marketing. Rather, they seem to not even do much educating.

Keywords:   universities, colleges, higher education, marketing, false advertising

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