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The Art of Creating PowerFreedman on Strategy$
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Benedict Wilkinson and James Gow

Print publication date: 2017

Print ISBN-13: 9780190851163

Published to Oxford Scholarship Online: April 2018

DOI: 10.1093/oso/9780190851163.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 October 2021

Strategic Theory as an Intellectual System

Strategic Theory as an Intellectual System

(p.17) 1 Strategic Theory as an Intellectual System
The Art of Creating Power

Robert Ayson

Oxford University Press

Strategy constitutes an ‘intellectual system’, where actions and expectations are interrelated. Ideas and actions have meaning and effect in a wider context in which other related parts need to be taken into consideration. Following Freedman, the importance of the social settings must be emphasized to illuminate how deterrence works and what it means. Strategy is about human choices, in given situations, rather than about fate and predestination. And for this reason, the strategist has to assess their own options, as well as those of others, and how these influence one another. This analysis suggests that strategy is an inherently social activity that can never be separated from its social context. It shows the importance of understanding social context in the iterative and interactive world of strategy, and also the relationship between ideas and empirical realities.

Keywords:   Strategy, Freedman, Deterrence, Social Context, Intellectual system

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