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Outside the BubbleSocial Media and Political Participation in Western Democracies$
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Cristian Vaccari and Augusto Valeriani

Print publication date: 2021

Print ISBN-13: 9780190858476

Published to Oxford Scholarship Online: September 2021

DOI: 10.1093/oso/9780190858476.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 January 2022

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
Outside the Bubble
Author(s):

Cristian Vaccari

Augusto Valeriani

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190858476.003.0001

To understand the relationship between social media and political participation, the book focuses on politically relevant outcomes of citizens’ use of social media rather than on the technical affordances of digital platforms or the sheer frequency with which people use them. Encountering political content one agrees with, being accidentally exposed to political news, and being targeted by electoral mobilization can all lead citizens to participate more in politics. This is especially the case among citizens who are less interested in politics and less attentive to a general election campaign. Differences in the kinds of voters who may be mobilized by social media may also affect electoral competition. Political institutions can also shape the relationships between political experiences on social media and participation.

Keywords:   social media, political participation, democracy, echo chambers, accidental exposure, online mobilization, comparative research, inequality, elections, digital media

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