Jump to ContentJump to Main Navigation
Outside the BubbleSocial Media and Political Participation in Western Democracies$
Users without a subscription are not able to see the full content.

Cristian Vaccari and Augusto Valeriani

Print publication date: 2021

Print ISBN-13: 9780190858476

Published to Oxford Scholarship Online: September 2021

DOI: 10.1093/oso/9780190858476.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 January 2022



(p.1) Introduction
Outside the Bubble

Cristian Vaccari

Augusto Valeriani

Oxford University Press

To understand the relationship between social media and political participation, the book focuses on politically relevant outcomes of citizens’ use of social media rather than on the technical affordances of digital platforms or the sheer frequency with which people use them. Encountering political content one agrees with, being accidentally exposed to political news, and being targeted by electoral mobilization can all lead citizens to participate more in politics. This is especially the case among citizens who are less interested in politics and less attentive to a general election campaign. Differences in the kinds of voters who may be mobilized by social media may also affect electoral competition. Political institutions can also shape the relationships between political experiences on social media and participation.

Keywords:   social media, political participation, democracy, echo chambers, accidental exposure, online mobilization, comparative research, inequality, elections, digital media

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .