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Outside the BubbleSocial Media and Political Participation in Western Democracies$
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Cristian Vaccari and Augusto Valeriani

Print publication date: 2021

Print ISBN-13: 9780190858476

Published to Oxford Scholarship Online: September 2021

DOI: 10.1093/oso/9780190858476.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 January 2022

Does Context Matter?

Does Context Matter?

Political Experiences on Social Media in Comparative Perspective

(p.183) 6 Does Context Matter?
Outside the Bubble

Cristian Vaccari

Augusto Valeriani

Oxford University Press

Systemic features can play a relevant role in shaping the relationship between political experiences on social media and political participation. The positive relationship between exposure to supportive political content on social media and participation is stronger in countries with majoritarian patterns of political competition than in countries with proportional dynamics. The positive relationship between being targeted by electoral mobilization on social media and participation is stronger in party-centric political systems than in candidate-centric ones. By contrast, the relationship between accidental exposure to news on social media and participation does not vary across different types of media systems. The fact that some features of political systems moderate the relationship between political experiences on social media and participation highlights that comparative research can help us understand how contextual characteristics that vary across countries shape the political implications of social media.

Keywords:   social media, political participation, comparative research, electoral competition, electoral systems, party systems, mass media systems, democracy, elections, political institutions

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