Jump to ContentJump to Main Navigation
Beyond Greenwash – Explaining Credibility in Transnational Eco-Labeling - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

Beyond Greenwash: Explaining Credibility in Transnational Eco-Labeling

Hamish van der Ven


Modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. Yet, not all of these eco-labels are trustworthy. Despite the existence of well-established best practices for eco-labeling, many labels remain little more than superficial exercises in “greenwash.” How can consumers separate greenwash from genuine attempts to address environmental challenges? Beyond Greenwash? systematically investigates the credibility of transnational eco-labeling in a global and cross-sectoral context. It brings original data, an innovative mixed-method researc ... More

Keywords: eco-label, greenwash, transnational governance, environmental governance, certification, standards, sustainability, product labeling, corporate social responsibility, credibility

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780190866006
Published to Oxford Scholarship Online: April 2019 DOI:10.1093/oso/9780190866006.001.0001


Affiliations are at time of print publication.

Hamish van der Ven, author
McGill University