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Beyond GreenwashExplaining Credibility in Transnational Eco-Labeling$
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Hamish van der Ven

Print publication date: 2019

Print ISBN-13: 9780190866006

Published to Oxford Scholarship Online: April 2019

DOI: 10.1093/oso/9780190866006.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 20 October 2021

Eco-Labels and the Credibility Puzzle in Transnational Governance

Eco-Labels and the Credibility Puzzle in Transnational Governance

(p.1) Chapter 1 Eco-Labels and the Credibility Puzzle in Transnational Governance
Beyond Greenwash

Hamish van der Ven

Oxford University Press

This chapter introduces eco-labels, explains where and how they differ, and establishes their empirical and theoretical importance. The book’s central puzzle is set up through an example of how two well-known eco-labeling schemes vary in credibility. The chapter then argues that variation in the credibility of eco-labels can be partly explained by the types of firms and markets eco-labeling organizations choose to target for governance. After briefly previewing the book’s thesis, the chapter summarizes why eco-labels matter, offering empirical examples of their impact on global value chains and situating them in the broader context of transnational new governance. It then introduces the dependent variable for the study—the Index of Best Practice in eco-labeling—which serves as a proxy measure of credibility. It concludes by describing the book’s methodology and offering a roadmap for the remaining chapters.

Keywords:   eco-label, greenwash, credibility, transnational new governance, transnational governance, best practice, environmental governance, certification, sustainability standard, private governance, index of best practice

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