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Beyond GreenwashExplaining Credibility in Transnational Eco-Labeling$
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Hamish van der Ven

Print publication date: 2019

Print ISBN-13: 9780190866006

Published to Oxford Scholarship Online: April 2019

DOI: 10.1093/oso/9780190866006.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 July 2021

The Correlates of Procedural Credibility in Transnational Eco-Labeling

The Correlates of Procedural Credibility in Transnational Eco-Labeling

(p.28) Chapter 2 The Correlates of Procedural Credibility in Transnational Eco-Labeling
Beyond Greenwash

Hamish van der Ven

Oxford University Press

`This chapter uses an original dataset comprising information on 123 transnational eco-labeling organizations to probe a series of hypotheses on the conditions for procedurally credible eco-labeling. The hypotheses are divided into three categories that focus on who is governing, where the governance takes place, and what sector or issue area the governance targets. The dataset includes information on best practice adherence across the full population of transnational eco-labeling organizations in 2013. The ensuing statistical analysis casts doubt on neo-Gramscian and rationalist arguments that ownership or sectoral competition are the primary determinants of procedural credibility in eco-labeling. Instead, the regression analyses show eco-labels that are industry sponsored or operating in highly competitive sectors are just as likely to craft credible eco-labels as their independently owned or less competitive counterparts. The statistical results also present a new puzzle, namely, that an eco-label’s presence in multiple markets is strongly and positively correlated with credibility.

Keywords:   eco-label, eco-labeling organization, best practices, transnational governance, private governance, private authority, voluntary standard, voluntary environmental program, private regulation, standard setter

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