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Beyond GreenwashExplaining Credibility in Transnational Eco-Labeling$
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Hamish van der Ven

Print publication date: 2019

Print ISBN-13: 9780190866006

Published to Oxford Scholarship Online: April 2019

DOI: 10.1093/oso/9780190866006.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

Drawing Big Lessons from Small Labels

Drawing Big Lessons from Small Labels

(p.154) Chapter 6 Drawing Big Lessons from Small Labels
Beyond Greenwash

Hamish van der Ven

Oxford University Press

After reviewing the book’s thesis and the evidence in support of it, this chapter outlines a number of key implications for transnational governance scholarship and practice. It suggests a fundamental rethinking of the sources of rigor and credibility in transnational governance, moving away from a focus on the owners or sponsors of governance and toward an emphasis on the interaction between the governors and the governed community. It then offers practical solutions for making eco-labels more impactful by encouraging them to defy the small is beautiful ethos and expand aggressively outward. The chapter ends by considering the ability of eco-labels to address mounting environmental crises. It concludes that they are inadequate as a freestanding solution given that they do not address rising levels of consumption and are plagued by implementation problems. However, they can, and should, form part of the broader toolbox of governance instruments for addressing transnational environmental problems.

Keywords:   eco-label, transnational governance, equifinality, legality verification, orchestration, agency structure, procedural credibility, consumption, auditing, environmental governance

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