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queerqueenLinguistic Excess in Japanese Media$
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Claire Maree

Print publication date: 2020

Print ISBN-13: 9780190869618

Published to Oxford Scholarship Online: August 2020

DOI: 10.1093/oso/9780190869618.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 September 2021

Linguistic Chaos

Linguistic Chaos

Hybrid Animation of the queerqueen

(p.86) (p.87) 4 Linguistic Chaos

Claire Maree

Oxford University Press

Chapter 4 illustrates how, as an enregistered style, queerqueen talk is co-opted into popular culture. It analyzes the Mori Mori Cooking segment of the animated series The World of GOLDEN EGGS (Plus Heads, Inc.) which is hosted by Rose and Mary—animated characters and mascot-like queen-personalities who traverse into the hyper-connected world of media-mix products. The sonic qualities of the okama (fag)-twins as embodied by twins Osugi and Peeco in the late 1970s, and the transformational powers of the queen-personality emanating from makeover genres of the early 2000s are laminated onto the voice performances of Rose and Mary. The highly stylized ventriloquism of queerqueen talk is emblematic of the chaotic language that permeates the Golden Eggs series. Within its multi-platform incarnations, the queerqueen mascot functions as a conduit of knowledge and culinary skills who looks onto the “real world live action” of cooking yet consistently flaunts the dictates of contemporary television broadcasting.

Keywords:   linguistic chaos, mascot, animation, ventriloquism, playfulness, voyeurism, media-mix, hyper-modality, parody, cooking show

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