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The Branding of Right-Wing Activism – The News Media and the Tea Party - Oxford Scholarship Online
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The Branding of Right-Wing Activism: The News Media and the Tea Party

Khadijah Costley White


This book examines the ways that partisan and nonpartisan online, broadcast, and print news outlets constructed the Tea Party through branding discourse and used it to address modern conflicts over race, class, gender, journalism, and politics. From the beginning of President Barack Obama’s presidency, the Tea Party was a major player in a tale of political fractiousness, populist dissent, racial progress, and surprising electoral success, and changed the tone, tenor, and shape of the political landscape through the support and promotion of the press. Despite a long history of conservative mov ... More

Keywords: Tea Party, politics, branding, news, race, gender, class, social movement, populism

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780190879310
Published to Oxford Scholarship Online: September 2018 DOI:10.1093/oso/9780190879310.001.0001


Affiliations are at time of print publication.

Khadijah Costley White, author
Assistant Professor of Journalism and Media Studies, Rutgers University