The Branding of Right-Wing Activism: The News Media and the Tea Party
Khadijah Costley White
Abstract
This book examines the ways that partisan and nonpartisan online, broadcast, and print news outlets constructed the Tea Party through branding discourse and used it to address modern conflicts over race, class, gender, journalism, and politics. From the beginning of President Barack Obama’s presidency, the Tea Party was a major player in a tale of political fractiousness, populist dissent, racial progress, and surprising electoral success, and changed the tone, tenor, and shape of the political landscape through the support and promotion of the press. Despite a long history of conservative mov ... More
Keywords: Tea Party, politics, branding, news, race, gender, class, social movement, populism
Bibliographic Information
| Print publication date: 2018 | Print ISBN-13: 9780190879310 |
| Published to Oxford Scholarship Online: September 2018 | DOI:10.1093/oso/9780190879310.001.0001 |
