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Choice MattersHow Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)$
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Gordon Moore, John A. Quelch, and Emily Boudreau

Print publication date: 2018

Print ISBN-13: 9780190886134

Published to Oxford Scholarship Online: July 2018

DOI: 10.1093/oso/9780190886134.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 19 May 2022

(p.vii) Preface

(p.vii) Preface

Choice Matters

Gordon Moore

John A. Quelch

Emily Boudreau

Oxford University Press

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