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Angels of Efficiency – A Media History of Consulting - Oxford Scholarship Online
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Angels of Efficiency: A Media History of Consulting

Florian Hoof


Corporate consulting, a one-time seemingly marvelous mixture of bare-knuckle rationalization, esoterica, and visionary futurism, is invariably deployed when business structures threaten to lose their equilibrium. What it actually means to be consulted, the part played by media in consulting, and how the branch of corporate consulting became a system of knowledge with such a socially important role is the object of this book. For the first time, it explores the ways in which the latest media technology, avant-garde aesthetics, economic pressures, and holistic philosophy together constituted the ... More

Keywords: Gilbreth, consulting, cybernetics, media, film, media history, business history, German media theory, management, visual culture

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780190886363
Published to Oxford Scholarship Online: May 2020 DOI:10.1093/oso/9780190886363.001.0001


Affiliations are at time of print publication.

Florian Hoof, author
Assistant Professor of Film, University of Frankfurt