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Angels of EfficiencyA Media History of Consulting$
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Florian Hoof

Print publication date: 2020

Print ISBN-13: 9780190886363

Published to Oxford Scholarship Online: May 2020

DOI: 10.1093/oso/9780190886363.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 January 2022



Angels of Efficiency

(p.1) Introduction
(p.iii) Angels of Efficiency

Florian Hoof

, Daniel Fairfax
Oxford University Press

This introductory chapter establishes the book’s goal of recovering the media history of consulting and determining what the global growth of consulting knowledge can tell us about the modern world. The time span of the investigation, from 1880 to 1930, covers three parallel developments, which lead to a fundamental transformation of industrial knowledge structures. First, there is the constitution of an independent form of managerial activity in industry. Second, there is the establishment of the field of corporate consulting. Third, there is the emergence of a series of visualization techniques after 1880, which are at the disposal of the first two spheres, management and corporate consulting. These three tropes lead to a new form of visual management that follows from oral and written forms of management. The introduction describes the interdisciplinary approach the author adopts to trace the visual culture and historical epistemology of business consulting and consulting knowledge between media and business history and theory.

Keywords:   media history, consulting, management, epistemology, visual management, visual culture, Gilbreth, McKinsey, Max Weber, bureaucracy

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