Consulting and the “Managerial”
The Conclusion sums up the key issues of the book. It characterizes media and business consulting as a historically emergent relation between loose and solid coupling. It shows how business consultants strategically use “new media” to create new services or rebrand existing offers. In the context of business consulting and management, media techniques and apparatuses function as discursive channels for factors that were until then incapable of being articulated or represented. The graphic media network translated the heterogeneous fields of management and consulting into a loose visual coupling: the basic prerequisite for the definition of generally valid concepts, and the formation of an accepted canon of managerial methods. This leads to a politics of consulting that shifts the power structures in society.
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