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Peace Love Yoga – The Politics of Global Spirituality - Oxford Scholarship Online
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Peace Love Yoga: The Politics of Global Spirituality

Andrea R. Jain


Peace Love Yoga analyzes growing spiritual industries and their coherence with neoliberal capitalism. “Personal growth,” “self-care,” and “transformation” are just some of the generative tropes in the narrative of these industries. The book illuminates the power dynamics underlying what the author calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. The book, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing dev ... More

Keywords: spirituality, religion, capitalism, neoliberalism, yoga, mindfulness, appropriation, commodification, feminism, self-care

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780190888626
Published to Oxford Scholarship Online: September 2020 DOI:10.1093/oso/9780190888626.001.0001


Affiliations are at time of print publication.

Andrea R. Jain, author
Associate Professor of Religious Studies, Indiana University, Indianapolis (IUPUI)

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