The introduction puts forward the notion of the “platform society,” which emphasizes the inextricable relation between online platforms and societal structures. It refers to a society in which social and economic traffic is increasingly channeled by a (corporate) global online platform ecosystem that is driven by algorithms and fueled by data. In turn, an online platform should be understood as a programmable digital architecture designed to organize interactions between users—not just end users but also corporate entities and public bodies. It is geared toward the systematic collection, algorithmic processing, circulation, and monetization of user data. Crucially, platforms cannot be seen apart from each other but evolve in the context of an online setting that is structured by its own logic.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.