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The Platform Society$
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José van Dijck, Thomas Poell, and Martijn de Waal

Print publication date: 2018

Print ISBN-13: 9780190889760

Published to Oxford Scholarship Online: October 2018

DOI: 10.1093/oso/9780190889760.001.0001

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(p.1) Introduction
The Platform Society

José van

Oxford University Press

The introduction puts forward the notion of the “platform society,” which emphasizes the inextricable relation between online platforms and societal structures. It refers to a society in which social and economic traffic is increasingly channeled by a (corporate) global online platform ecosystem that is driven by algorithms and fueled by data. In turn, an online platform should be understood as a programmable digital architecture designed to organize interactions between users—not just end users but also corporate entities and public bodies. It is geared toward the systematic collection, algorithmic processing, circulation, and monetization of user data. Crucially, platforms cannot be seen apart from each other but evolve in the context of an online setting that is structured by its own logic.

Keywords:   platform society, online platform, platform revolution, infrastructural service, sectoral platform

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