This chapter examines how the advent of data-driven publishers, such as BuzzFeed and the Huffington Post, as well as the rise of the Big Five platforms, have shaken the news sector’s economic, technical, and social foundations. The proliferation of online audience metrics and algorithmic filtering, promoting the personalization of news and advertisements, has fundamentally transformed how news is produced, circulated, and monetized. The triangular content–audiences–advertising configuration that constituted the legacy news industry is unbundled and rebundled through online platforms. As a consequence, the professional practices and institutional standards once set by legacy news organizations are seriously challenged. Key public values, such as journalistic independence and the trustworthiness of news, have come under scrutiny as new online players in this sector reconfigure the conditions of production and distribution.
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