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The Platform Society$
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José van Dijck, Thomas Poell, and Martijn de Waal

Print publication date: 2018

Print ISBN-13: 9780190889760

Published to Oxford Scholarship Online: October 2018

DOI: 10.1093/oso/9780190889760.001.0001

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Governing a Responsible Platform Society

Governing a Responsible Platform Society

(p.137) 7 Governing a Responsible Platform Society
The Platform Society

José van

Oxford University Press

This chapter shifts the focus from the analytical and the descriptive to the normative and the reflective. A key issue is how public values can be forced upon the ecosystem’s architecture—an architecture whose core is overwhelmingly controlled by (US) tech giants pushing economic values and corporate interests, often at the expense of a (European) focus on social values and collective interests. The mechanisms of datafication, commodification, and selection seem to afford tech companies unprecedented infrastructural, sectoral, and intersectoral powers. However, the ecosystem’s architecture is adaptable to changing societal norms and awareness about potential harms. This book’s search for underlying patterns and systemic mechanisms prompts a final reflection on the “what,” “how,” and “who” of governance: what kind of public values do we want to incorporate into the design of the platform society, how do we do that, and who is responsible for doing so?

Keywords:   public value, democratic governance, platform society, value-centric design, information assymetry, power unbalance

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