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The Rise of Neoliberal Feminism - Oxford Scholarship Online
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The Rise of Neoliberal Feminism

Catherine A. Rottenberg


Through an in-depth analysis of bestselling “how-to-succeed” books along with popular television shows and well-trafficked “mommy” blogs, The Rise of Neoliberal Feminism demonstrates how the notion of a happy work-family balance has not only been incorporated into the popular imagination as a progressive feminist ideal but also lies at the heart of a new variant of feminism. Embraced by high-powered women, from Facebook executive Sheryl Sandberg to Ivanka Trump, this variant of feminism abandons key terms, such as equal rights and liberation, advocating, instead, for a life of balance and happ ... More

Keywords: feminism, neoliberal feminism, neoliberalism, work-family balance, affect, governmentality, liberalism, public-private divide, women’s rights

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780190901226
Published to Oxford Scholarship Online: August 2018 DOI:10.1093/oso/9780190901226.001.0001


Affiliations are at time of print publication.

Catherine A. Rottenberg, author
Marie Sklodowska-Curie Visiting Professor, Department of Sociology, Goldsmiths, University of London