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Making it Personal – Algorithmic Personalization, Identity, and Everyday Life - Oxford Scholarship Online
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Making it Personal: Algorithmic Personalization, Identity, and Everyday Life

Tanya Kant


The encounter of “personalized experiences”—targeted advertisements, tailored information feeds, and “recommended” content, among other things—is now a common and somewhat inescapable component of digital life. More often than not however, “you” the user are not primarily responsible for personalizing your web engagements: instead, with the help of your search, browsing, and purchase histories, your “likes,” your click-throughs, and a multitude of other data you produce as you go about your day, your experience can “conveniently”—and computationally—be personalized on your behalf. This book ex ... More

Keywords: identity, algorithm, personalization, everyday life, data, digital culture

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780190905088
Published to Oxford Scholarship Online: March 2020 DOI:10.1093/oso/9780190905088.001.0001


Affiliations are at time of print publication.

Tanya Kant, author
Lecturer in Media and Cultural Studies (Digital Media), University of Sussex