The term “honorable business” will strike many as counterintuitive. Many are suspicious of business, as the widespread notion that business, or businesspeople, should “give back” to society—perhaps to atone for their sins—suggests. Honorable Business argues that there is a way of understanding business activity such that it is beneficial and even morally praiseworthy, and thus not in need of atonement. The introduction to Honorable Business outlines the elements of the book’s argument, including the content of each chapter, but it also places the book’s argument in its proper context: who its audience is, and why its argument is necessary.
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