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God's Salesman – Norman Vincent Peale and the Power of Positive Thinking - Oxford Scholarship Online
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God's Salesman: Norman Vincent Peale and the Power of Positive Thinking

Carol V.R. George


When Donald Trump was married to his first wife Ivana Zelnícková in 1977, the family minister who officiated the wedding was the preacher and author of The Power of Positive Thinking, Norman Vincent Peale. Perhaps more than any other figure in American public life, Trump has touted Peale’s positive thinking methods to apparently great success. “I never think of the negative,” he said after the opening of Trump Tower in 1983. Peale’s 1952 book, which helped to drive the religious revival of the 1950s, remains a perennial bestseller, and has affected the lives of a vast public in the United Stat ... More

Keywords: Evangelicalism, positive thinking, imaging, Norman Vincent Peale, affirmative prayer, practical Christianity, Ralph Waldo Emerson, William James, The Power of Positive Thinking

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780190914769
Published to Oxford Scholarship Online: April 2019 DOI:10.1093/oso/9780190914769.001.0001


Affiliations are at time of print publication.

Carol V.R. George, author
Research Professor of History, Hobart and William Smith Colleges