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Politics on Display – Yard Signs and the Politicization of Social Spaces - Oxford Scholarship Online
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Politics on Display: Yard Signs and the Politicization of Social Spaces

Todd Makse, Scott Minkoff, and Anand Sokhey


Political yard signs are one of the most conspicuous features of American political campaigns, yet they have received little attention as a form of political communication or participation. In a climate in which the American public is highly polarized, these symbols are more than simple campaign tools—they are literal markers of partisan identity. As public cues that push into private life, they affect individuals and their neighborhoods, coloring perceptions of social spaces and impacting social networks. In Politics on Display we answer a series of questions about this familiar feature of el ... More

Keywords: yard signs, political participation, political communication, social context, spatial analysis, network analysis, neighborhoods

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780190926311
Published to Oxford Scholarship Online: May 2019 DOI:10.1093/oso/9780190926311.001.0001


Affiliations are at time of print publication.

Todd Makse, author
Assistant Professor of Political Science, Florida International University

Scott Minkoff, author
Assistant Professor of Political Science, SUNY-New Paltz

Anand Sokhey, author
Associate Professor of Political Science, University of Colorado