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Politics on DisplayYard Signs and the Politicization of Social Spaces$
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Todd Makse, Scott Minkoff, and Anand Sokhey

Print publication date: 2019

Print ISBN-13: 9780190926311

Published to Oxford Scholarship Online: May 2019

DOI: 10.1093/oso/9780190926311.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 27 January 2022

The Research Design

The Research Design

Neighborhoods in the Spotlight

(p.17) 2 The Research Design
Politics on Display

Todd Makse

Scott Minkoff

Anand Sokhey

Oxford University Press

In this chapter, we describe our overall research design and key methodological considerations. First, we discuss how classic community studies and subsequent works on social and contextual influence inspire our work. In thinking about how social spaces matter, we describe how we conceptualize neighborhoods, and how we operationalize distance to mirror people’s everyday experience of their residential space. Second, we introduce the three observational research sites: a sample of voting precincts from Franklin County, Ohio, and the cities of Upper Arlington, Ohio, and Broomfield, Colorado. Third, we describe the observational studies carried out between 2008 and 2014 across these sites and introduce key concepts from spatial analysis that maximize the usefulness of these data. Fourth, we describe the surveys fielded in these sites following the 2008 and 2012 elections and describe the techniques used to elicit information about individual survey respondents and their communities.

Keywords:   yard signs, neighborhoods, social context, spatial analysis, network analysis, political participation

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