Jump to ContentJump to Main Navigation
The Aesthetic Animal$
Users without a subscription are not able to see the full content.

Henrik Hogh-Olesen

Print publication date: 2018

Print ISBN-13: 9780190927929

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780190927929.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 10 May 2021

The Woman in Red and the Man with the Chrome-Plated Wheels

The Woman in Red and the Man with the Chrome-Plated Wheels

Aesthetics and Key Stimuli in the Human World

(p.53) 4 The Woman in Red and the Man with the Chrome-Plated Wheels
The Aesthetic Animal

Henrik Hogh-Olesen

Oxford University Press

Chapter 4 looks at how key stimuli and brain programming affect our own species’ aesthetics and determine which shapes, colors, and landscapes humans are attracted to and consider beautiful. Like other animals, people are predisposed to respond to certain key stimuli, which have been associated with an expectation of functionality, fitness, and increased well-being. In other words, the perception of beauty represents a strong internal indicator, which it pays to be guided by in order to gain various benefits. In this investigation, the chapter enters the micro-processes of artistic creation. It looks at the aesthetic effects that make up an artwork and at the understanding of why something captivates and fascinates people. The right embellishment can transform a trivial everyday object into an overwhelming power object—a kind of fetish that means the world to us and costs a fortune. How does something like this happen?

Keywords:   beauty, color, fetish, fetishism, fitness indicator, hip-to-waist ratio, HWR, innate sensibilities, key stimuli, power objects

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .