The Woman in Red and the Man with the Chrome-Plated Wheels
The Woman in Red and the Man with the Chrome-Plated Wheels
Aesthetics and Key Stimuli in the Human World
Chapter 4 looks at how key stimuli and brain programming affect our own species’ aesthetics and determine which shapes, colors, and landscapes humans are attracted to and consider beautiful. Like other animals, people are predisposed to respond to certain key stimuli, which have been associated with an expectation of functionality, fitness, and increased well-being. In other words, the perception of beauty represents a strong internal indicator, which it pays to be guided by in order to gain various benefits. In this investigation, the chapter enters the micro-processes of artistic creation. It looks at the aesthetic effects that make up an artwork and at the understanding of why something captivates and fascinates people. The right embellishment can transform a trivial everyday object into an overwhelming power object—a kind of fetish that means the world to us and costs a fortune. How does something like this happen?
Keywords: beauty, color, fetish, fetishism, fitness indicator, hip-to-waist ratio, HWR, innate sensibilities, key stimuli, power objects
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