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ISIS PropagandaA Full-Spectrum Extremist Message$
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Stephane J. Baele, Katharine A. Boyd, and Travis G. Coan

Print publication date: 2020

Print ISBN-13: 9780190932459

Published to Oxford Scholarship Online: December 2019

DOI: 10.1093/oso/9780190932459.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 January 2022

Islamic State’s Propaganda and Social Media

Islamic State’s Propaganda and Social Media

Dissemination, Support, and Resilience

(p.155) 5 Islamic State’s Propaganda and Social Media
ISIS Propaganda

Laura Wakeford

Laura Smith

Oxford University Press

This chapter describes how the Islamic State (IS) used social media in sometimes innovative, sometimes less novel ways to advance its full-spectrum propaganda. The chapter takes a social psychological perspective to explain how and why the group’s social media strategy was effective, documenting IS’s ability to develop a coherent and cohesive shared social identity and brand through social media (particularly Twitter) interactions. It is argued that while IS responded to technological developments in online and social media to develop a sophisticated media strategy, at the same time, social media played an instrumental role in the development and evolution of IS itself. This chapter also offers an opportunity to critically examine methodological challenges, future research opportunities, and the conceptual implications of studying the activities of IS and other extremist groups online.

Keywords:   Islamic State propaganda, social media, Internet, online extremism, Twitter, social identity theory

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