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ISIS PropagandaA Full-Spectrum Extremist Message$
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Stephane J. Baele, Katharine A. Boyd, and Travis G. Coan

Print publication date: 2020

Print ISBN-13: 9780190932459

Published to Oxford Scholarship Online: December 2019

DOI: 10.1093/oso/9780190932459.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 January 2022

From Music to Books, from Pictures to Numbers

From Music to Books, from Pictures to Numbers

The Forgotten Yet Crucial Components of Islamic State’s Propaganda

(p.188) 6 From Music to Books, from Pictures to Numbers
ISIS Propaganda

Stephane J. Baele

Charlie Winter

Oxford University Press

This chapter explores components of the Islamic State’s (IS) propaganda not usually taken into account by observers of the group. The authors scrutinize five components in particular: religious chants (anashīd), photo galleries/reports, infographics, books, and news communiqués (by al-Bayan Radio and A’maq News Agency). It is argued that only by incorporating these five elements can a comprehensive picture of IS’s full-spectrum approach toward propaganda emerge, one that clarifies its well-known visual and linguistic universe. Although these five components might be less familiar to Western audiences, they nonetheless deliver specific and singular contributions to IS’s propaganda efforts, especially among non-Western publics. This chapter shows that these elements play a tripartite role in the establishment of IS’s full-spectrum propaganda: first, their ubiquity and repetitive character heavily contribute to the relentless reiteration of the message constructed in other IS propaganda outputs; second, they accentuate the emotional impact of the propaganda; and, third, they reinforce IS’s legitimacy.

Keywords:   Islamic State propaganda, visual propaganda, poetry, martyr biography, infographics, anashīd, al-Naba, A’maq News Agency, al-Bayan Radio, Jacques Ellul

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