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Practices of ProjectionHistories and Technologies$
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Gabriel Menotti and Virginia Crisp

Print publication date: 2020

Print ISBN-13: 9780190934118

Published to Oxford Scholarship Online: March 2020

DOI: 10.1093/oso/9780190934118.001.0001

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A New ‘Wild West’ of Projection

A New ‘Wild West’ of Projection

(p.19) 2 A New ‘Wild West’ of Projection
Practices of Projection

Michael Pigott

Richard Wallace

Oxford University Press

This chapter will examine some of the possibilities that digital projection technologies have opened up with regard to the spaces of cinema exhibition. The authors argue that the process of projecting moving images—whether from a film print, a digital file, or another medium—has been significantly altered in the digital age due to the portability and affordability of digital projectors, which have permitted the widespread exhibition of projected moving images beyond the cinema auditorium. By outlining a tentative topography of three trends in digital cinema exhibition—‘forest cinema’, Bring Your Own Beamer events, and VJing—they argue that the current moment of digital cinema exhibition has much in common with the earliest years of cinema exhibition in the period before institutionalization. In this respect the current moment of variety in digital cinema exhibition offers a return to cinema’s ‘Wild West’.

Keywords:   projection, digital, VJing, live cinema, projectionist

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