Designing the Poster
Designing the Poster
The purpose of this chapter is to help you design a poster that is visually appealing. Specific attention is paid to poster layout, font, and color. These design elements are illustrated with posters that we have created using the text introduced in chapter 9. Of course, what makes a poster attractive is (at least in part) a matter of taste, and many new design features will likely gain (and lose) popularity in the next decade. We cannot anticipate these changes; hence, we focus on a few basic principles of poster design that are likely to hold true over time. The guiding principle is to present your science in a way that is clear, crisp, and uncluttered. By the end of this chapter, you will be able to do the following: ◾ Select the most appropriate layout for your poster ◾ Select the font and font attributes for your poster ◾ Select the color scheme for your poster The Designing on Your Own activities throughout the chapter will guide you in preparing your poster as you do the following: 10A Select a poster layout 10B Choose a font and font size 10C Add color and artwork 10D Finalize your poster Although the focus of this chapter is on visual appeal, a good-looking poster is not a substitute for good science. Viewers visit your poster to learn about your science, not the latest trends in graphic design. Therefore, conservative, but effective, use of design elements is preferred over flashy, distracting design. Commonly used graphic design elements, such as photos, backgrounds, shadowing of text, and “artsy” fonts can dramatically enhance the appeal and clarity of a poster, but if used carelessly, they can turn the poster into a scattered and confusing mess. The goal is to use your sense of aesthetics for color and your creative energies to communicate your science and to make the poster inviting, accessible, and memorable for your audience. Not long ago, a “poster” consisted of 8“12 sheets of paper cut and pasted onto individual pieces of colored construction paper.
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