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When the Nerds Go Marching In – How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns - Oxford Scholarship Online
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When the Nerds Go Marching In: How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

Rachel K. Gibson

Abstract

When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations—the United Kingdom, Australia, France, and the United States—the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty-year period. The chapters reveal how these countries have followed a four-p ... More

Keywords: digital campaign, normalization, equalization, e-politics, internet campaign, web campaign, cyber-campaign, online campaign, hypernormality

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9780195397789
Published to Oxford Scholarship Online: August 2020 DOI:10.1093/oso/9780195397789.001.0001

Authors

Affiliations are at time of print publication.

Rachel K. Gibson, author
Professor of Political Science, University of Manchester