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The Consumer Citizen - Oxford Scholarship Online
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The Consumer Citizen

Ethan Porter


Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while using consumer terminology, and political decisions resemble consumer decisions in surprising ways. Together, these forces help give rise to the consumer citizen: a person who depends on tools and techniques familiar from consumer life to make sense of politics. Understanding citizens as consumer citizens has implications for a broad array of topics related to public opinion and political behavior. More than a dozen new experiments make ... More

Keywords: consumerism, democracy, political behavior, behavioral economics, survey experiment, field experiment, public opinion, trust in government, political knowledge, consumer fairness

Bibliographic Information

Print publication date: 2021 Print ISBN-13: 9780197526781
Published to Oxford Scholarship Online: December 2020 DOI:10.1093/oso/9780197526781.001.0001


Affiliations are at time of print publication.

Ethan Porter, author
Assistant Professor of Political Science, George Washington University