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Profits and Sustainability – A History of Green Entrepreneurship - Oxford Scholarship Online
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Profits and Sustainability: A History of Green Entrepreneurship

Geoffrey Jones


The book tells the unknown story of entrepreneurs who believed business could help create a more sustainable world. It challenges the received point of view that such green entrepreneurs are a recent phenomenon, and instead traces their origins much further back in the convictions of people committed to unusual lifestyles, in the zeal of radicals, and in the often unsuccessful efforts of visionaries to bring a new world into being long before the world was ready for it. This book looks at many such individuals in the United States, Europe, and elsewhere, and in industries as diverse as archite ... More

Keywords: green entrepreneurship, history of sustainability, renewable energy, organic agriculture, ecological architecture, sustainable finance, natural beauty industry, eco-tourism

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780198706977
Published to Oxford Scholarship Online: May 2017 DOI:10.1093/oso/9780198706977.001.0001


Affiliations are at time of print publication.

Geoffrey Jones, author
Isidor Straus Professor of Business History, Harvard Business School