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Reference and Representation in Thought and Language$
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María de Ponte and Kepa Korta

Print publication date: 2017

Print ISBN-13: 9780198714217

Published to Oxford Scholarship Online: August 2017

DOI: 10.1093/oso/9780198714217.001.0001

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The interplay of recipient design and salience in shaping speaker’s utterance

The interplay of recipient design and salience in shaping speaker’s utterance

(p.144) 9 The interplay of recipient design and salience in shaping speaker’s utterance
Reference and Representation in Thought and Language

Istvan Kecskes

Oxford University Press

This chapter argues that a speaker’s utterance is not just recipient design. While fitting words into actual situational contexts, speakers are driven not only by the intent that the hearer recognize what is meant as intended by the speaker, but also by individual salience, which affects production subconsciously. The interplay of these social (recipient design) and individual factors (salience) shapes a speaker’s utterance. Recipient design is the result of being cooperative, which, according to Grice,is a part of human rationality. This chapter claims, however, that individual egocentrism that results in individual salience is part of human rationality just as much as cooperation is. It is claimed and demonstrated through examples that recipient design usually requires an inductive process that is carefully planned, while salience effect generally appears in the form of a deductive process that may contain repairs and adjustments.

Keywords:   egocentrism, prior context, recipient design, salience, social

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