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Opening Strategy – Professional Strategists and Practice Change, 1960 to Today - Oxford Scholarship Online
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Opening Strategy: Professional Strategists and Practice Change, 1960 to Today

Richard Whittington


Opening Strategy recounts the origins and development of Strategy as a profession from the middle of the last century to the present day. In particular, it focuses on how strategic planning superseded long-range planning, and the more recent rise of strategic management and open strategy. Together, these practices have contributed to growing inclusiveness and transparency in contemporary organizations. Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the inter ... More

Keywords: long-range planning, strategic planning, strategic management, open strategy, Strategy-as-Practice, profession, practices, institutional work, Anthony Giddens, Alasdair MacIntyre

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780198738893
Published to Oxford Scholarship Online: April 2019 DOI:10.1093/oso/9780198738893.001.0001


Affiliations are at time of print publication.

Richard Whittington, author
Professor of Strategic Management, University of Oxford