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Interactive Political LeadershipThe Role of Politicians in the Age of Governance$
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Eva Sørensen

Print publication date: 2020

Print ISBN-13: 9780198777953

Published to Oxford Scholarship Online: February 2020

DOI: 10.1093/oso/9780198777953.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

Political Leadership Performance in a Mediatized World

Political Leadership Performance in a Mediatized World

(p.111) 9 Political Leadership Performance in a Mediatized World
Interactive Political Leadership

Eva Sørensen

Oxford University Press

Political communication is becoming increasingly mediatized. Mediatization refers both to a gradual increase in the role of the media in political communication and the spillover effects that this increase has had on the way politics takes place and is organized and relatedly, the performance of political leadership. Of particular importance for political leadership styles is the surge of drama politics, the fragmentation of political communication and the active role of citizens in political communication. Chapter 9’s typology of democratic political leadership performance lays the ground for an analysis of how paternalist, populist, engaged, and interactive political leadership styles are affected by the increased mediatization. The analysis suggests that an interactive political leadership style is more viable than the other three political leadership styles to patterns of mediatization in the age of governance.

Keywords:   mediatization, typology of political leadership, political leadership performance, drama politics, fragmentation of political communication, social media, populist political leadership, engaged political leadership, interactive political leadership

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