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The Market Makers – Creating Mass Markets for Consumer Durables in Inter-war Britain - Oxford Scholarship Online
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The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain

Peter Scott

Abstract

During the twentieth century ‘affluence’ (both at the level of the individual household and society as a whole) became intimately linked with access to a range of prestige consumer durables. This book charts the inter-war origins of a process that would eventually transform these features of modern life from being ‘luxuries’ to ‘necessities’ for most British families. It examines how producers and retailers succeeded in creating mass (though not universal) markets for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other go ... More

Keywords: consumer durables, consumer credit, affluence, consumption, household expenditure, white goods, consumer revolution

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780198783817
Published to Oxford Scholarship Online: September 2017 DOI:10.1093/oso/9780198783817.001.0001

Authors

Affiliations are at time of print publication.

Peter Scott, author
Professor of International Business History, Henley Business School at the University of Reading