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The Marketization of Employment ServicesThe Dilemmas of Europe's Work-first Welfare States$
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Ian Greer, Karen N. Breidahl, Matthias Knuth, and Flemming Larsen

Print publication date: 2017

Print ISBN-13: 9780198785446

Published to Oxford Scholarship Online: August 2017

DOI: 10.1093/oso/9780198785446.001.0001

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(p.1) 1 Introduction
The Marketization of Employment Services

Ian Greer

Karen Breidahl

Matthias Knuth

Flemming Larsen

Oxford University Press

Employment services are used in this book as a window into the much larger phenomenon of intensified economic competition across Europe. While liberalization, neoliberalism, and marketization all matter a great deal in a wide variety of employment and policy contexts, there have been a number of difficulties in studying them. This book contributes an approach to studying intensified competition that provides a definition of marketization, a specification of its effects, and a comparative approach to studying it. Drawing on more than 100 qualitative interviews and other statistical and documentary sources, the book examines marketization in Denmark, Germany, and Great Britain. A definition of marketization that centers on the transaction is proposed. A causal framework emphasizing uncertainty and resource scarcity is proposed, with consequences for management’s capacity to respond, employment relations, the labor process, and the quality of services.

Keywords:   liberalization, neoliberalism, employment relations, public administration, social policy, qualitative methods, definition of marketization, effects of marketization, comparing marketization

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