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Flowers Through ConcreteExplorations in Soviet Hippieland$
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Juliane Fürst

Print publication date: 2021

Print ISBN-13: 9780198788324

Published to Oxford Scholarship Online: May 2021

DOI: 10.1093/oso/9780198788324.001.0001

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(p.290) 7 Materiality
Flowers Through Concrete

Juliane Fürst

Oxford University Press

Hippies generally understood themselves as a non-materialistic and anti-materialist movement. This chapter uses a material prism to explore Soviet hippie culture: their things. Ironically material items were of the utmost importance to a community whose ideas included a strong commitment to non-materiality. Yet, as the chapter demonstrates, hippie things were important connectors to both the global counterculture (via symbolic alignment of exterior markers) and the world of late socialism, whose weaknesses hippies used to their advantage. At the same time hippies started to spin around things an elaborate ideology, which as a fashion survived their own existence.

Keywords:   hippies, materiality, material culture, jeans, fashion, thing theory, late socialism

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