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Voters and Voting in ContextMultiple Contexts and the Heterogeneous German Electorate$
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Harald Schoen, Sigrid Roßteutscher, Rüdiger Schmitt-Beck, Bernhard Weßels, and Christof Wolf

Print publication date: 2017

Print ISBN-13: 9780198792130

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780198792130.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 07 May 2021

Always Late? Stability and Change in Individuals’ Time of Vote Decisions

Always Late? Stability and Change in Individuals’ Time of Vote Decisions

(p.230) 12 Always Late? Stability and Change in Individuals’ Time of Vote Decisions
Voters and Voting in Context

Maria Preißinger

Oxford University Press

In contrast to assumptions in the literature, voters do not make up their mind about which party to vote for at around the same time relative to the election date in different campaigns. By using a unique intra- and inter-campaign panel survey of German voters in the 2009 and 2013 federal campaigns, this analysis demonstrates that voters arrived at their final voting decision at different points of time because they were subjected to different streams of political communication in these two campaigns. Thereby, this chapter makes a case for acknowledging more variation in campaigning by examining individuals’ decision-making in more than just a single campaign. Furthermore, it calls for future research to put analyses of campaign effects into context by studying non-campaign periods as well.

Keywords:   late decider, time of voting decision, campaign effects, vote switching, campaign switching

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