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Games User Research$
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Anders Drachen, Pejman Mirza-Babaei, and Lennart Nacke

Print publication date: 2018

Print ISBN-13: 9780198794844

Published to Oxford Scholarship Online: March 2018

DOI: 10.1093/oso/9780198794844.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 15 June 2021

Game Analytics for Games User Research

Game Analytics for Games User Research

(p.333) Chapter 19 Game Analytics for Games User Research
Games User Research

Anders Drachen

Shawn Connor

Oxford University Press

Game Analytics (GA) provides new ways to conduct user research, counteracting some of the weaknesses of traditional approaches while retaining essential compatibility with the methodologies of GUR. This chapter provides an overview of what GA is and how it fits within the daily operations of game development across studio sizes, with an emphasis on the intersection with GUR and the synergies that can be leveraged across analytics and user research.

Keywords:   Games User Research, User testing, Playtesting, Game development, User Experience, Play Experience, Game Analytics, Machine Learning, Telemetry, Behavioural Analysis, Monetization, Maturity Models

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