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Unconventional Methodology in Organization and Management Research - Oxford Scholarship Online
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Unconventional Methodology in Organization and Management Research

Alan Bryman and David A. Buchanan


This book describes twelve unconventional methodologies in organization and management research. These include unconventional research settings and data sources, unconventional research designs and data collection methods, unconventional analytic approaches, and designs and methods that exploit new technology developments. Our aim is to encourage dialogue and experimentation with regard to the development of innovative, unconventional approaches to organization and management research. Several commentators have criticized the way in which research methods have become more formulaic, and have a ... More

Keywords: research methodology, research design, unconventional research methods, organization and management research

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780198796978
Published to Oxford Scholarship Online: April 2018 DOI:10.1093/oso/9780198796978.001.0001


Affiliations are at time of print publication.

Alan Bryman, editor
Emeritus Professor, University of Leicester School of Business

David A. Buchanan, editor
Emeritus Professor, Cranfield University School of Management

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Chapter 1 ‘Not another survey’

David A. Buchanan and Alan Bryman

Part 1 Unconventional Settings and Data Sources

Chapter 2 Desert island data

Laurie Cohen and Joanne Duberley

Chapter 5 Research in extreme contexts

David A. Buchanan and David Denyer

Chapter 6 Making the case

Christopher J. Schneider

Part 2 Unconventional Research Design and Data Collection Methods

Chapter 7 Netnography

Robert V. Kozinets and Manuela Nocker

Chapter 8 Institutions under a microscope

Alex Bitektine, Jeffrey W. Lucas, and Oliver Schilke

Chapter 9 Beyond one voice

Steve Kempster and Ken Parry

Chapter 10 Participant-led video diaries

Rebecca Whiting, Helen Roby, Gillian Symon, and Petros Chamakiotis

Chapter 11 Inter-organizational ethnography

Olivier Berthod, Michael Grothe-Hammer, and Jörg Sydow

Part 3 Unconventional Analytic Approaches

Chapter 12 Unconventional yet consequential

Paul R. Carlile and Karl-Emanuel Dionne

Chapter 13 Path constitution analysis

Jörg Sydow, Arnold Windeler, Gordon Müller-Seitz, and Knut Lange

Chapter 14 Methodology matters

David A. Buchanan

End Matter