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Unconventional Methodology in Organization and Management Research$
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Alan Bryman and David A. Buchanan

Print publication date: 2018

Print ISBN-13: 9780198796978

Published to Oxford Scholarship Online: April 2018

DOI: 10.1093/oso/9780198796978.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 20 September 2021

Beyond one voice

Beyond one voice

Co-constructed analytic auto-ethnography

(p.168) Chapter 9 Beyond one voice
Unconventional Methodology in Organization and Management Research

Steve Kempster

Ken Parry

Oxford University Press

Steve Kempster and Ken Parry introduce an unconventional research design and data collection method called co-constructed analytic auto-ethnography. This is based on a collaborative partnership between researcher and participant. The collaboration first involves an in-depth exploration of the participant’s socially constructed experience. The approach then reaches beyond that experience by testing the resonance of the insights generated with those of others who have been through similar experiences. Co-constructed analytic auto-ethnography can thus explore subjects that are difficult to access with traditional qualitative and quantitative methods. The approach is illustrated by a study that involved a collaboration between an academic and a senior manager, exploring the inter-related phenomena of emotional labour and authenticity in leadership practice. Dismissing criticism of auto-ethnography as ‘confessional tales’, the chapter concludes that this is a rigorous, insightful, and valuable research approach.

Keywords:   unconventional research designs, collaborative research designs, auto-ethnography, co-constructed analytic auto-ethnography

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