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English Usage GuidesHistory, Advice, Attitudes$
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Ingrid Tieken-Boon van Ostade

Print publication date: 2017

Print ISBN-13: 9780198808206

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198808206.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 11 August 2020

Why does the BBC need a style guide?

Why does the BBC need a style guide?

Chapter:
(p.127) 8 Why does the BBC need a style guide?
Source:
English Usage Guides
Author(s):

John Allen

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198808206.003.0008

Britain has no formal arbiter of language. There is no British equivalent of the Académie Française. Almost by default, responsibility in this area has fallen to the BBC. All over the world, audiences look to the Corporation to maintain high standards, and are quick to complain if they perceive any failure to meet their expectations. It is a responsibility the organization has acknowledged since its inception. For a BBC journalist, good writing is not a luxury; it is an obligation. It is part of the BBC’s contract with the licence fee payer. The style guide was designed to remind journalists of their responsibilities and to offer advice and encouragement on how to address their audiences, whether it be on television, radio, or across an ever increasing range of digital outlets.

Keywords:   BBC, standard English, linguistic complaints, style guide, language of journalists, language guardian

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