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Effective Conservation ScienceData Not Dogma$
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Peter Kareiva, Michelle Marvier, and Brian Silliman

Print publication date: 2017

Print ISBN-13: 9780198808978

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198808978.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 06 May 2021

Corporations valuing nature

Corporations valuing nature

It’s not all about the win-wins

Chapter:
(p.167) Chapter 26 Corporations valuing nature
Source:
Effective Conservation Science
Author(s):

Jennifer L. Molnar

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198808978.003.0026

This chapter highlights the importance of not just focusing on win-wins for nature and business, but also where nature doesn’t provide economic benefits, in order to build a stronger case for companies to invest in conservation. Using the collaboration between The Nature Conservancy (TNC) and the Dow Chemical Company as a case study, it describes how a “negative” result in one pilot—where coastal habitats did not provide sufficient storm risk reduction benefits for a Dow site in Texas—helped raise the credibility of naturebased solutions. For engineers and planners to consider using nature-based strategies, they need evidence on where and how they are effective and where they are not. By not overselling nature, TNC gained trust from Dow. It was both the economical solutions found in other pilots and confidence in the objectivity of the analyses that helped make a case for Dow’s corporate-wide commitment to valuing nature.

Keywords:   valuing nature, nature-based solutions, coastal habitats, Dow Chemical Company, natural infrastructure, win-win, corporate sustainability

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