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The Microeconomics of Product Innovation - Oxford Scholarship Online
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The Microeconomics of Product Innovation

Paul Stoneman, Eleonora Bartoloni, and Maurizio Baussola


The prime objective of this book is the use microeconomic analysis to guide and provide insight into the generation and adoption of new products. Taking an approach that uses minimal formal mathematics, the volume initially addresses questions of definitions, sources, and extent of product innovation, differentiating between goods and services; hard and soft innovations; horizontal and vertical innovations; original, new to market, and new to firm innovations. The sources of product innovations (e.g. R&D, design, and creativity) are explored empirically, and the extent of such innovations is t ... More

Keywords: definition, impacts, measurement, microeconomics, policy, product innovation

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780198816676
Published to Oxford Scholarship Online: March 2018 DOI:10.1093/oso/9780198816676.001.0001


Affiliations are at time of print publication.

Paul Stoneman, author
Emeritus Professor, Warwick Business School, University of Warwick, UK

Eleonora Bartoloni, author
Senior Researcher, National Institute for Statistics (ISTAT), Milan, Italy

Maurizio Baussola, author
Director, Department of Economic and Social Sciences, Università Cattolica del Sacro Cuore, Piacenza, Italy